Italy has more UNESCO World heritage sites than anywhere else in the world and there are numerous places which spring to the traveller’s mind when contemplating a trip there. They include the majestic canal city of Venice, the cultural treasure chest of Florence and Rome, seat of a once-mighty empire. It may not occur to many people to go to Turin, this less glamorous city in the North, but with great deals on car hire Turin airport this makes a memorable Italian holiday destination. You can get from the airport to Turin in about 20 minutes, and then take advantage of your mobility to see the wonderful scenery which surrounds this grand city.

Turin sits equidistant from the Mediterranean Sea and the French border in a location which French architect Le Corbusier described as the ‘most beautiful in the world’. Part of what gives Turin its rustic charm is the gentle flow of the Po River and the rolling hills which surround the city. They disguise what is in fact an important industrial centre which is most famous for the production of FIAT cars as well as the home of the world famous football team Juventus.

With the Italian Alps only a short drive away it is no wonder that the Winter Olympics have been held in Turin. Turin is part of the Piedmont region and the baroque architecture of the city centre gives it something in common with Paris.

So for an off-beat destination in Italy, and one where you are likely to get better rates for car hire Italy, choose the beautiful and underrated Turin. As Turin is actively trying to encourage more tourism you are likely to find the locals to be very welcoming.